The Standard Hotel
There is nothing standard about experiencing the Standard in Downtown Los Angeles, whether you’re staying there for a night, or simply stopping by for a quick drink. Built in 1956, the hotel’s building, which once served as the Superior Oil headquarters, will take you back in time with just one foot through the door. Walking from room to room and appreciating the unique designs will make you feel as if you’re passing through different periods of time – an impression sure to diminish the standard experience most hotels would leave you with. Amanda Hale de Jesus, Director of Marketing at the Standard, described the hotel as “a family that has five different children.” The Standard is known for being the go-to spot for drinks because of the different bars it offers to its customers: the lobby, 24/7 Restaurant DTLA, SPiN Standard, the Biergarten and the rooftop.
Let’s start with the lobby and its relaxed ambience, which lends itself for far more to it than just lounging. Actress, model, and songwriter C.C. Sheffield hosts Winyl Wednesdays (think wine and vinyl) from 7–10PM accompanied by charcuterie and wine tastings from Silverlake Wine, Sheffield plays albums from first to last track, “the way they were intended to be spun.” On Thursdays, it’s either Straight Up & Dirty or nothing. From 7–10PM, the lobby hosts martini nights with live music. In case you’re not in the mood for a drink, the lobby also serves Hermanos Coffee from 8AM–2PM. In a space filled with bright pink couches and marble floors, you are more than likely to lounge, drink, and marvel over the beautiful design of the room. Just a few steps away from the lobby lives the 24/7 Restaurant, a retro-inspired room that will make you feel like you’re in a scene from “American Hustle.” Its fried cauliflower is the “best drinking food you can have,” Hale said. Try it with an Autumnal cocktail, and you’ll also get to taste one of the restaurant’s most popular drinks from its seasonal menu.
The SPiN Standard is the hotel’s fully-decked ping-pong club. If you’re looking for a more casual spot, this is the place to be. You can play a game of ping-pong while sipping on a delicious chocolate-chili martini. The SPiN also offers exciting events such as Laugh Out Loud-nights, friendly tournaments, dance parties, and, the most recent addition, StandardVotes, an event where people watch the presidential debates and play the infamous debate bingo game.
The Standard’s Biergarten opened in 2012 and was inspired by the Standard in New York. Austrian chef Kurt Gutenbrunner offers German classics, served with some of the hotel’s best drinks. The Berlin Sazerac is made of honey bourbon, brandy, absinthe, and Peychaud’s Bitters. “The absinthe gives a nice touch… it has a unique, exotic taste that not many other drinks have,” said Alastair, one of the bartenders at the Biergarten.
Last but not least, the rooftop bar is what most people are attracted to. How can you not love the rooftop with its breathtaking view of Los Angeles? Hale said it’s known as the “number one rooftop” for size, its summer pool parties, and its good music selection. Ryan Allen Carrillo, the Standard’s Food and Beverage Director, said that his favorite part of the rooftop is the view. “It’s so scenery, [such] a people watching place.” “The brand is known for pushing boundaries, setting trends, and really good pool parties,” Hale said. But see for yourself: The Standard will manage to make your quick stop for a drink mean something more in a fearless way.
Written by Jessica Flores
Photographed by Stephen LaMarche