Entering Rotelli Cyclery is like stepping into a two-wheeled treasure chest. Bike designs inspired by 1930s English racing bikes, Italian detailing and more sit scattered around the shop. Vintage De Marchi racing jerseys from Italy hang on display for purchase and a corner wall pent up with tools indicates the repair section. Handmade leather satchels, messenger bags, purses and bike seats from various craftsmen garnish the store and offer artisanal accessories for the Downtown cyclist.
A part of the ever-evolving Arts District, Rotelli Cylery provides the modern and the vintage, the custom and the classic in the form of a humble bicycle. Since their conception two months ago, owner Robert Rotello has been designing, refurbishing, and selling custom bicycles to the cycling community in Downtown.
“Our thing is sitting down with a rider and designing a bike for them,” says Rotello.
A self-taught—and certified—bike manufacturer, Rotello became engrossed with the industry when his own bike was stolen. “The history is what pulled me into [the industry],” says Robert.
Distinguishing between quality artistry and factory junk quickly took hold of Rotello and his young business marks the beginning of his attempt to add to a growing community of bike riders in the area.
At Rotelli Cycler, they don’t just appreciate the bicycle, they toil and tinker, screw and fasten, undo and redo to construct the ideal ride. From selling ready-to-ride bikes for $240 to custom designing old and new bikes for up to $2600, Rotelli Cyclery is your one-stop bike shop for the seasoned cycler and the casual cruiser alike.