As you walk into Peddler’s Creamery on 5th and Main for a scoop of ice cream, you’ll find a cheerful staff and eye-catching artwork on the walls, but it’s the stationary bike on the left that grabs your attention. Appearing to be a clever set up, the bicycle actually plays a larger role than merely looking like the store’s mascot. The bicycle is their ice cream machine.
Downtown LA does not garner much of a bike-friendly reputation nor does the city offer too much in the way of creameries, for that matter. Edward Belden decided to revive Downtown with nothing more than a bicycle and some milk, cream, eggs and sugar.
“My background is in sustainability, so having a business that was as sustainable as possible was really important to me,” says Belden.
Although the employees, and Belden himself, all put their time in on the slender, black bike, customers are encouraged to churn a batch themselves. They can hop onto the bike, peddle for about twenty minutes and snag a free scoop of any eccentric flavor of their choosing.
Flavors like lavender, Mexican chocolate, cardamom, lemon cookie, pancake batter, candied kumquat, fig ginger sorbet, strawberry basil sorbet and more, circulate their way into the small ice cream case for the Downtowner with a sweet tooth.
Peddling on a bicycle for twenty minutes with the hopes of receiving a scoop of ice cream at the end of your ride may sound ironic, but at Pedd ler’s Creamery it’s how they blend sustainability and a DIY ethic into a completely unique and sweet experience.
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