“This is a place where you can touch stuff,” says Kim O’Grady, Director of Retail Operations at the MOCA Store. Here you get a firsthand feel, a closer look, and the possibility of walking away with a piece of portable art.
O’Grady says she loves all the artists blooming in Los Angeles. The store has even carved out a corner over the years for pop-ups led by these L.A. designers, “L.A. is so big, and you can’t see everything but you can come here and just see a little snippet.”
And it’s easy to see how MOCA Store has opened up its door to all kinds of artists like Jasmin Shokrian – art in the form of fashion, Dasein – art in the form of fragrance, Ben Medansky – art in the form of high-end designer ceramics, and Horetense – art in the form of jewelry. The landscape of art and design has clearly evolved and it’s no longer limited to something that fits inside of a frame, instead you’ll find art in various objects that also possess function.
The store also makes the effort to support classic forms of collecting that seem to be evaporating, “We still represent artist monographs more so than most museum stores. Most museum stores are getting rid of books and we’re keeping it,” O’Grady says.
You’ll find exhibition catalogues, past and present, like those of celebrated photographer Catherine Opie or artist Elaine Sturtevant. The store hits everyone’s price point from Jeff Koons’ iconic “Balloon Dog” reduced to a few inches for a cool $8,000, to $10 posters, to neat Keith Haring tote bags.
Here the gifts you score go beyond function, they’re conversation starters and send a message of support to the arts community.