Give a Bike. Change a Life.
Give a Bike. Change a Life. It’s very simple, really. Never ones to shy away from a daunting challenge, the Rotelli Cyclery boys have teamed up with Skid Row Housing Trust for their most philanthropic effort to date. Their joint campaign, which seeks to create a bike-sharing program for residents of Skid Row Housing Trust’s homes, was launched last week on Indiegogo and seeks to raise funding to ensure all of the Trust’s residents have access to transportation in DTLA.
Providing bikes would give the Housing Trust’s residents a “sense of freedom and a sense of independence,” says Kenneth Davis, Resident Services Coordinator at Skid Row Housing Trust. “They can get around and go to their doctor’s appointments, and to different groups in different buildings in order for them to better themselves and move forward in life.”
Over the coming months, Rotelli Cyclery will be building 200 vintage bikes. For every bike they sell, they will donate another to SRHT. “The Trust Bike” being manufactured is a single speed bike with a design inspired by one of owner Rob Rotello’s favorite frames from the 1980s. The commuter-style bike requires little-to-no maintenance and was designed for comfort and versatility.
“(Rotelli) have always been an example of leaders in the community and forward-thinking,” says Brad Robinson, Corporate Relations and Events Manager for Skid Row Housing Trust. You can join the campaign now by visiting the site and donating. The first phase of donations and support finishes on July 22nd, but Rotelli will continue to build bikes and support the Trust from there with a goal to continue supplying bikes and funding to residents of the Trust.
Written by Steve Day
Photographed by Eslee & Rotelli Cyclery