Say no to the fried egg and skip the bacon marmalade; it’s just you, the patty, cheese, tomato, onion and lettuce between a couple of toasted buns. No frills, no BS; sometimes a basic burger is what your body craves.
Burgerlords, the newest burger joint to hit Chinatown’s colorful whimsy, serves a simple five item menu with nothing priced over seven bucks. Smack dab in the middle of Central Plaza, walk right up to the counter and treat yourself to a grass fed cheeseburger or housemade vegan burger. In a few minutes, expect to feverishly devour a burger so simple in concept yet complex in flavor you’ll be left with nothing but greasy napkins and a smile.
Burgerlords first started as a Tumblr page by brothers, Fred and Max Guerrero, giving glory to all things burger: the decadence, the monstrosity, triple stacked, or twice fried. There is no discrimination to any shape or topping. 200,000 fans later, their Tumblr teasing turned into a physical concept with partner Kevin Hockin. “We wanted to take it back to the burger’s roots. There are so many overdone burger concepts. All of that is great but not everyone wants to spend $21 on a burger.” says Kevin. Keeping simple in mind, the grass fed beef and house made vegan patties are topped with five toppings max, add any more and the flavor of the patty gets lost.
The compact size makes it easy to take a bite while keeping the burger in tact. There’s no risk of shooting out a tomato on the other side of the bun or an unequal ratio of bun to burger mid-feast. “To be honest, a lot of meat eaters order the vegan patty, it has just as much draw as our beef burgers,” says Kevin. Which is ironic, but understandable considering that co-owners Fred and Max are vegetarians. The patty is made with roasted eggplant, garbanzo beans, barley, leeks, celery, and special spices — all done in-house every morning.
With similarities to In-N-Out, Burgerlords stands on its own by creating a drool-worthy burger culture and bringing one of the few American restaurants to Chinatown. “The community has been welcoming and supportive, we give them discounts and we’re working off each other,” says Kevin. The next time you’re in Chinatown taking a pic with the bronzed Bruce Lee, stop by Burgerlords and tell them LA Downtowner sent you.
Janica de Guzman