NeueHouse Bradbury: A Creative's Dream Space
The Artist, Bladerunner, a couple of Super Bowl commercials, NeueHouse. What do all of these things have in common? They were or are currently housed at the iconic Bradbury Building. The only difference is NeueHouse is here to stay.
Founded in 2011, the self-described “cultural and collaborative space for prominent creatives, artists and entrepreneurs,” coworking company moved into the Bradbury in January of 2020. Despite being in town for such a short amount of time, they have done a fantastic job implementing their design-first business model into George Wyman’s architectural masterpiece.
In every balcony of the second-floor lobby (where all the workspaces are located), there are beams of natural light flowing from Bradbury's grand atrium. Each room feels warm, personal, and due to the building’s fine wine aging (it was completed in 1893), welcoming as well. The casual chats and intimate access to fellow members seems part of the perks of working here.
Of course, the interior design of their premises is what truly brings it all together. NeueHouse’s approach differs from other industry giants, such as WeWork, thanks to a CEO that has a background in hospitality. Josh Wyatt had extensive experience in hotels and restaurants before joining the company, and aligned that with a larger goal to foster creative productivity.
Despite their genius ensemble, COVID-19 quickly rampaged across the industry, so they had to pivot just as fast, yet maintain that goal of providing a comfortable space for creatives. Wyatt said “...all of our houses feature a large-scale open floor known as The Gallery. We’ve reconfigured this floor to create more privacy and distance between individuals.”
Members have the option of remaining home, but to keep their interest in NeueHouse, the company launched a members-only app, a series of virtual and distanced events, and even a journal where people can write about their experience. Granted, with a $2800 year price tag, anyone would consider it a necessary service to keep members stimulated, and with as unique an experience as working at the timeless Bradbury Building, that is not hard to do.
Written by Mariana Ramos | Photographs Courtesy of NeueHouse
304 S Broadway, Los Angeles, CA 90013 | www.NeueHouse.com/Bradbury
